The K-12 Education Data Sales Playbook

Learn how to use enrollment, financial, and academic data to have more effective sales conversations with K-12 districts. Stop guessing what matters to prospects—let the data guide your outreach.

What You'll Learn

The Data That Matters

Understand which enrollment, financial, and academic metrics actually influence buying decisions in K-12.

Who Makes Buying Decisions

Learn the key stakeholders in district purchasing and what each one cares about most.

The 5-Minute Pre-Call Framework

A repeatable process to research any district before a call or meeting.

6 Pages Covering

K-12 Education Data Sales Playbook Cover

Why data wins deals in K-12
Enrollment trends deep dive
Financial data deep dive
Academic performance deep dive
The 5-minute pre-call framework
Red flags and green lights to look for

Built for EdTech Sales Professionals

Whether you're an SDR making first contact, an AE running discovery calls, or a sales leader building playbooks for your team, this guide gives you the data-driven foundation you need to have better conversations with K-12 prospects.

Want the Data Without the Research?

EduSignal gives you instant access to enrollment, financial, and academic data for thousands of K-12 districts. Stop spending 20 minutes researching each prospect—get the insights you need in seconds.