Everything you need to know about the Lone Star State's 1,200+ school districts: structure, data sources, regional markets, and what makes Texas uniquely challenging, and rewarding, for EdTech sales,
Public school enrollment is transforming and these shifts are redrawing the map for EdTech sales territories.
The federal government's education database is the foundation of district intelligence, but it comes with significant limitations you need to understand
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Everything you need to know about NC's 115 school districts: structure, data sources, regional patterns, and what makes the Tar Heel State unique.
The metric every EdTech sales rep references but few truly understand, and why "low-income" doesn't mean "low budget."
The education data you wish existed, and why it doesn't. Understanding these gaps will save you hours of fruitless searching
What to look up before any call, and what to skip. A practical checklist for researching school districts efficiently.
Counter-intuitive but true: struggling schools frequently have more budget, more urgency, and more reason to buy than high performers
Why a $15,000 district might have less budget than a $10,000 district, and how to actually interpret this number.