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Market Intelligence & Trends

The Proficiency Paradox: Why Low Test Scores Often Mean High Sales Potential

Counter-intuitive but true: struggling schools frequently have more budget, more urgency, and more reason to buy than high performers

Jan 18, 2026·8 min read
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Data Literacy

Decoding Per-Pupil Spending: The Most Misunderstood Metric in EdTech Sales

Why a $15,000 district might have less budget than a $10,000 district, and how to actually interpret this number.

Jan 16, 2026·8 min read
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Sales Guides & Playbooks

Using District Data to Personalize Your Outreach (Without Being Creepy)

What to reference, what to skip, and how to make data-driven personalization feel human.

Jan 14, 2026·7 min read
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